Embedded Files
Imlak'esh Style Guide
Imlak'esh Style Guide
When trying to match the Imlak'esh branding, please follow these guidelines:
Colors
Colors
Hex Web Codes
Hex Web Codes
Purple ◉
(Primary)
#652d90
PMS: 268C
Light Purple ◉
(Emphasis/Background)
#F6F3F8
Dark Purple ◉
(Emphasis/Gradient)
#311a44
General Font Color ◉
#747474
Background Color ◉
#F4F2EF
Dark Background Color ◉
(Emphasis)
#E8E5E3
Example of proper hex -color use on imlakeshorganics.com
Fonts
Fonts
Title & Header Font
Title & Header Font
Georgia (Bold Italic)
Serif (Bold Italic)
* Please contact Imlak'esh for details and access to our signature title font for Print Design
Body Font
Body Font
Georgia (Any)
Serif (Any)
Use Bold-Italic on Headers and Emphasis when Header font is not available.
Button Font
Button Font
San-Serif (Bold)
For all buttons & links.
May be followed with ➞ to emphasis link to user
Example of proper font use on imlakeshorganics.com
Accent Fonts
Accent Fonts
Font-Family: Avalanche
From Adobe Fonts
Font-Style: Regular
Effects: Dark Drop Shadow
(X-Offset & Y-Offset ≅ +10%)
Accent Header ②
Used in graphic elements for playful emphasis or subtitles.
Font-Family: Eds Market Slant
From Adobe Fonts
Font-Style: Regular (Slant)
Subtext
Used in graphic elements for playful emphasis or subtitles.
Example of proper accent font use on Imlak'esh pouch packaging.
Styling
Styling
Inner Containers
Inner Containers
Border: 0px or 2px, solid, #F6F3F8
Border-Radius: 5px or 10px
Box-Shadow: None
Buttons:
Buttons:
Border: None
Border-Radius: 5px
Drop-Shadow: None
Background-Color: #652d90
Text-Color: #FFFFFF
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