Imlak'esh Branding

Imlak'esh Style Guide

When trying to match the Imlak'esh branding, please follow these guidelines:

Colors

Hex Web Codes

Purple ◉
(Primary)
#652d90

Light Purple ◉
(Emphasis/Background)
#F6F3F8

General Font Color ◉
#747474

Background Color ◉
#F4F2EF

Dark Background Color ◉
(Emphasis)
#E8E5E3

Example of proper hex -color use on imlakeshorganics.com

Fonts

Basic Font

Font-Family: Georgia or Serif

Font-Style: Regular, Bold, Italic, or Bold-Italic

Use Bold-Italic on Headers and Emphasis when Imlak'esh Cursive font is not available.

Title Font

Font-Family: Imlakesh Cursive *

Font-Style: Bold-Italic

* Please contact Imlak'esh for details and access to our signature title font.

Button Font

Font-Family: Arial or San-Serif

Font-Style: Bold

For all buttons & links. May be followed with ➞ to emphasis link to user

Example of proper font use on imlakeshorganics.com

Accent Fonts

Font-Family: Avalanche
From Adobe Fonts

Font-Style: Regular

Effects: Dark Drop Shadow
(X-Offset & Y-Offset ≅ +10%)

Accent Header ②
Used in graphic elements for playful emphasis or subtitles.


Font-Family: Eds Market Slant
From Adobe Fonts

Font-Style: Regular (Slant)

Subtext
Used in graphic elements for playful emphasis or subtitles.

Example of proper accent font use on Imlak'esh pouch packaging.

Styling

Main Containers

Border: None

Border-Radius: 10px

Box-Shadow: 2px 2px 4px 0px rgba(0, 0, 0, 0.15) ⓘ


Inner Containers

Border: 0px or 2px, solid, #F6F3F8

Border-Radius: 5px or 10px

Box-Shadow: None


Buttons:

Border: None

Border-Radius: 5px

Drop-Shadow: None

Background-Color: #652d90

Text-Color: #FFFFFF